Integrity Wealth Advisory
Raymond Sardiña leads Integrity Wealth Advisory of Janney Montgomery Scott, whose aim is to provide committed, dedicated, and ethical service for their clients. Ray, alongside Susan Rutrough, started Integrity Wealth Advisory with that goal in mind, doing the right thing instead of the easy thing, and holding fast to their values.
Ray, who started in the business as a “one-man band,” continues to work closely with clients from all walks of life in his capacity as an experienced, bilingual financial advisor. His work includes guiding clients’ individual investments, custom-tailored managed portfolios, retirement plans and trust services. With his experience and ability to help clients identify and pursue their goals, he aims to exceed their expectations at every moment.
He works with a select set of individual clients and families and looks to connect with those who understand and respect the tenets of ethical, prudent wealth management. Ray recognizes that while degrees and professional designations bring value, nothing exceeds the value of hard-earned trustworthiness.
Care is another undervalued trait, but it makes all the difference in this business that is about his clients’ families, futures, goals and dreams. Ray believes that unless you care about clients’ lives, you cannot be an effective financial advisor.
At the age of 19, Ray took his first position in financial services as a client service associate with Morgan Stanley. While working, he earned a bachelor’s degree in business administration from Florida International University.
By 2007, Ray was ready to roll up his sleeves and start out on his own as a financial advisor at Raymond James. As he was working to build his new business, Ray was also completing a law degree, earning his Juris Doctor in 2008 from Florida International University.
Ray holds his Series 7 and 66 licenses as well as life, health and variable annuity insurance licenses. His education continues as he pursues an MBA from the University of Miami.
Ray takes an active role in important community organizations and is a dedicated Kiwanian. He is a member of the Kiwanis Club of Little Havana, where he was named Rookie of the Year in 2011 and continues to serve as the chairman of Cork & Fork. He also serves on the organization’s charitable foundation as a board member and as chairman of its “back to school” project.
He is an active church member at St. Brendan Catholic Church and has participated in its initiatives and ministries, including the Archdiocese of Miami’s “Back to School” program, as an Emmaus Ministry men’s retreat leader, and as a board member and former vice president of the St. Brendan Athletic Association.
Ray also participates in the local business community and is a past president of the Energy chapter of Business Networking International.
One may not expect it from someone born and raised in Miami, but Ray is an expert skier and has tackled double black diamond slopes and out-of-bounds terrain. He and his wife, Jennifer Sardiña, have imparted a love of the outdoors on their five children – Jordan, Amanda, Allison, Dylan and Ethan – and Ray participates in their sporting events as a coach and a fan. In quieter moments, he enjoys playing dominoes, board games, and the company of his goldendoodle, Max.
Susan Rutrough, as a founding member of Integrity Wealth Advisory of Janney Montgomery Scott, is focused on her clients’ goals, aiming to make a profound difference in their lives by helping them pursue their lifelong dreams. She works with clients at all stages in their lives, including transitioning retirees, up-and-coming professionals and families who are eager to manage and preserve their wealth for future generations.
Through her integrity, consistency and competence, Susan earns the trust of her clients who know they will receive advice specifically for their lives and circumstances. Helping people has always been her passion, and her role as a financial advisor allows her that honor. This means becoming a true partner with her clients by listening deeply and understanding their needs, by knowing how to adjust their goals to life changes and directing them toward their objectives.
Susan has more than 30 years of experience in financial services. She holds Series 7, 63 and 65 licenses, and is licensed to advise clients on life, health insurance and variable annuities. She is a graduate of the University of Miami.
Susan, is a native Miamian, enjoys teaching yoga, growing orchids and snorkeling.
She also dedicates her time serving on the Big Brothers Big Sisters of Miami Board of Directors, the Chapman Partnership’s “Take a Walk in Her Shoes” event, the Vizcaya Museum’s gala committee and as a Coral Gables Chamber of Commerce trustee and member of BNI Business Leaders.
She is married to Dennis Francis Sierra and has two children, Salome Breziner and Nicole Renee Reid.
We collaborate with other Janney specialists, as needed, who have in-depth experience in specific disciplines. Together, we can assess your unique situation, analyze difference strategies, and develop a plan fit for your unique needs and goals.
Guy LeBas is Janney’s Chief Fixed Income Strategist, as well as Head of Fixed Income for Janney Capital Management. As Strategist, he is responsible for providing direction to the Firm’s clients on the macroeconomic, interest rate, and bond market investing climate.
Guy authors bond market periodicals, which provide relative value recommendations across the fixed income spectrum. With Janney Capital Management, Guy is responsible for overseeing the Firm’s discretionarily managed bond portfolios, which take a client-tailored approach to generating consistent income across interest rate environments.
Guy joined Janney in 2006. Prior to joining Janney, Guy served as Interest Rate Risk Manager for U.S. Trust’s bank asset and liability portfolios, a role in which he oversaw risk and return on $20 billion of bank assets and derivatives.
Guy is also a frequent guest on CNBC, Bloomberg TV and Fox Business News, as well as a regular speaker at financial industry conferences. He received his education from Swarthmore College, holds an M.S. in Applied Economics from Johns Hopkins University, and is a CFA Charterholder.
Mark Luschini is the Chief Investment Strategist for Janney Montgomery Scott LLC, leading the Investment Strategy Group. In that capacity Mark is responsible for establishing the Firm’s broad outlook relating to conditions in the capital markets and the economy and to develop investment strategies that align with the best interest, goals, and objectives of individual and institutional clients. He also establishes the Firm’s asset allocation models used for portfolio construction and financial planning.
As Chief Investment Strategist, Mark serves as the Janney's investment spokesperson, offering national market commentary and developing asset allocation models and investment strategies. He chairs the investment committee and actively interfaces with both current and prospective clients.
Additionally, Mark directs Janney Capital Management, the Firm’s discretionary investment management division. Under his leadership, Janney Capital Management has delivered competitive investment results across multiple strategies. The total assets under management has grown to more than $4 billion, with nearly $3 billion in traditional equity and fixed income assets, and over $1 billion in various strategic and tactical asset allocation strategies utilizing exchange-traded solutions and mutual funds. Mark served on the Board of Managers for Janney, and currently serves as a Trustee for the Firm’s Pension & Profit Sharing Plan. He is a member of the Janney Wealth Management Department’s Mutual Fund and Alternative Investment Committees.
In Janney Capital Management, Mark chairs the Investment Committee which sets asset class and sector policy and directly participates in managing the equity, fixed income, and asset allocation strategies under its advisory. Mark has spent more than 30 years in the investment industry. He utilizes that experience to speak on topics related to macroeconomics and investment management at seminars and conferences.
His comments and written articles have been circulated in numerous publications ranging from the Wall Street Journal and Barron’s to the New York Times, USA Today, Financial Times, and Money magazine. He has appeared in various media outlets including CNBC, Bloomberg Television, Fox Business News, and CNN.
He has a BA and MBA from Gannon University and holds the Chartered Market Technician (CMT) designation from the Market Technicians Association
Shurdonna is a Vice President and Director of Janney’s High Net Worth Consulting Group, where she leads a team focused on delivering a comprehensive wealth management experience for individuals, families, business owners, executives, professional athletes, and other clients with complex financial needs. She partners with Financial Advisors to bring together the firm's specialized resources and expertise, delivering tailored solutions aligned with clients' long-term objectives. By coordinating specialists across investment management, estate and trust planning, tax strategy, asset protection, charitable giving, lending, business owner solutions, executive services, and alternative investments, she helps provide integrated guidance designed to address the evolving needs of high-net-worth clients and their families.
Shurdonna brings more than 18 years of experience in investment management and wealth planning. Prior to her current role, she served as Assistant Vice President and Wealth Strategist, supporting advanced planning initiatives across Janney's Mid-Atlantic region. In that capacity, she partnered with Financial Advisors and their clients on sophisticated planning matters involving estate and wealth transfer planning, asset protection, retirement planning, tax planning, and charitable giving.
Before joining Janney, Shurdonna served as a Financial Advisor with Vanguard Personal Advisor Services®, where she managed investment portfolios and served as the primary advisor to high-net-worth individuals and families, providing comprehensive wealth management guidance across investment strategy, financial planning, and long-term wealth stewardship. Earlier in her career, she was a Financial Advisor Associate within Vanguard Asset Management Services, supporting many of the firm's most complex ultra-high-networth clients through portfolio construction, investment analysis, and comprehensive financial planning. She also participated in Vanguard's Accelerated Leadership Development Program, completing rotations in the firm's International Client Services, Retirement Plan Services, Education Savings Group, and Retail Investor Group.
Shurdonna is a Certified Financial Planner™ professional and holds FINRA Series 7 and Series 63 licenses. She earned her J.D. from Temple University Beasley School of Law and a B.S. in Finance from Morgan State University’s Earl G. Graves School of Business and Management. Shurdonna is an active leader in her region's nonprofit community, serving on the board of Philadelphia’s Magic Gardens and participating in its finance, DEI, and strategic planning committees. She is also a member of Alpha Kappa Alpha Sorority, Incorporated, an international service organization.