Our process begins by exploring the values, culture, and perspective that makes a family unique. We believe it is critical to understand the history of a family, how it functions today, and the reasons why certain goals are held above all else. Our experience shows us that many families manage wealth without considering crucial elements of their identity when making financial decisions. We have found that this lack of direction causes families to take on more risk than is necessary to accomplish their goals. Because of this dilemma, we require that each family working with us completes a financial plan, whether that plan be focused towards multigenerational planning, philanthropy, or special needs planning. The plan serves as the foundation for the recommendations we develop; goals become purposeful and personalized rather than simply amassing wealth. We manage money by this same principle.
Our process demands that we approach investment management with a focus on risk. We strive for markedly lower volatility than the market as a whole while having the flexibility to quickly pivot if necessary. Our goal is to carefully select deep value opportunities that complement the plans we have built for families. We are not interested in outperforming the market; we manage assets to help ensure that funds are never a limiting factor in a family’s ability to accomplish their goals. We manage money on a discretionary basis, which implies that all investment selection, buy and sell decisions, and position sizes are made by the Braddock Group without obtaining prior permission from the client. We do this because we believe that families deserve the time to enjoy being a family - not worrying about account values. Our process outlines how we work collaboratively with families from the first interaction until the third or fourth generation.
